Bump Health logo design

Bump Health Branding

From software engineer to surprise art director: Created a company logo and brand identity in one week that's still going strong years later.

Adobe Illustrator Squarespace Logo Design

Plot Twist

"Oh, You Can Design? Can You Make Us a Logo?"

Six months into my software engineering role at Bump Health, someone discovered my design background. What followed was a week-long creative sprint that would define the company's visual identity for years to come.

One Week Timeline

Create a unified brand identity for multiple business units in just seven days

Multi-Brand Unification

Three distinct brands needed cohesive company identity: Bump Boxes, Bitsy Boxes, Bump Medical

"Just Temporary"

This was supposed to be a quick placeholder while the "real" branding strategy was figured out

The Creative Journey

From Pen & Paper to Corporate Identity

Armed with Adobe Illustrator, Squarespace, and dangerous amounts of coffee, I embarked on a design odyssey that would make Don Draper proud.

Day 1

The Sketching Marathon

Started with good old pen and paper, explored concepts that would unify our diverse brand family while maintaining individual identities.

"What if we make it look medical but approachable? Health-focused but not intimidating? Professional but still startup-y?" — My internal monologue, hour 6

Day 3

Adobe Illustrator Deep Dive

Translated sketches into digital format, creating multiple logo variations. The evolution from v1 to v2 to v3, each iteration getting closer to that "just right" feeling.

Bump Health Logo Version 1 - Initial concept with complex design elements
Version 1

Too complex

Bump Health Logo Version 2 - Simplified design iteration
Version 2

Too simple?

Bump Health Logo Version 3 - Refined design before final
Version 3

Getting warmer

Bump Health Final Logo - The approved design still in use today
Final Version

Approved! ✨

Day 5

Squarespace Website Magic

The final logo found its home on the Bump Health website built with Squarespace. Along the way, I created a new color scheme, crafted a new typography system, and partnered with marketing team on messaging to ensure a cohesive visual and verbal identity.

Bump Health website homepage showing the final logo and unified brand design

Screenshot of Bump Health website

In the Wild

From Screen to Swag

The logo didn't just live on screens; it found its way onto everything from cooler bags to pitch decks, proving its versatility across all touchpoints.

Digital Applications

  • Bump Health website (built in Squarespace)
  • Internal company communications
  • Email signatures and presentations

Physical Applications

  • Company cooler bags and merchandise
  • Office signage and displays
  • Marketing materials and trade show swag

Logo in Action

Bump Health logo applied to company cooler bag merchandise

The logo's real-world application – still going strong!

Looking Back

The Moral of the Story

Sometimes the best work happens when you're not overthinking it.

Embrace the Unexpected

Being open to cross-functional projects can lead to surprising career highlights.

Speed ≠ Quality Compromise

Working under tight deadlines can actually force you to focus on what really matters, leading to cleaner, more effective solutions.

Your Skills Travel With You

Career transitions don't mean abandoning your previous expertise. The best professionals find ways to blend their diverse skill sets.

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