
Bump Health Branding
From software engineer to surprise art director: Created a company logo and brand identity in one week that's still going strong years later.
"Oh, You Can Design? Can You Make Us a Logo?"
Six months into my software engineering role at Bump Health, someone discovered my design background. What followed was a week-long creative sprint that would define the company's visual identity for years to come.
One Week Timeline
Create a unified brand identity for multiple business units in just seven days
Multi-Brand Unification
Three distinct brands needed cohesive company identity: Bump Boxes, Bitsy Boxes, Bump Medical
"Just Temporary"
This was supposed to be a quick placeholder while the "real" branding strategy was figured out
From Pen & Paper to Corporate Identity
Armed with Adobe Illustrator, Squarespace, and dangerous amounts of coffee, I embarked on a design odyssey that would make Don Draper proud.
The Sketching Marathon
Started with good old pen and paper, explored concepts that would unify our diverse brand family while maintaining individual identities.
"What if we make it look medical but approachable? Health-focused but not intimidating? Professional but still startup-y?" — My internal monologue, hour 6
Adobe Illustrator Deep Dive
Translated sketches into digital format, creating multiple logo variations. The evolution from v1 to v2 to v3, each iteration getting closer to that "just right" feeling.

Version 1
Too complex

Version 2
Too simple?

Version 3
Getting warmer

Final Version
Approved! ✨
Squarespace Website Magic
The final logo found its home on the Bump Health website built with Squarespace. Along the way, I created a new color scheme, crafted a new typography system, and partnered with marketing team on messaging to ensure a cohesive visual and verbal identity.

Screenshot of Bump Health website
From Screen to Swag
The logo didn't just live on screens; it found its way onto everything from cooler bags to pitch decks, proving its versatility across all touchpoints.
Digital Applications
- Bump Health website (built in Squarespace)
- Internal company communications
- Email signatures and presentations
Physical Applications
- Company cooler bags and merchandise
- Office signage and displays
- Marketing materials and trade show swag
Logo in Action

The logo's real-world application – still going strong!
The Moral of the Story
Sometimes the best work happens when you're not overthinking it.
Embrace the Unexpected
Being open to cross-functional projects can lead to surprising career highlights.
Speed ≠ Quality Compromise
Working under tight deadlines can actually force you to focus on what really matters, leading to cleaner, more effective solutions.
Your Skills Travel With You
Career transitions don't mean abandoning your previous expertise. The best professionals find ways to blend their diverse skill sets.
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