Airbnb has become one of the most popular destinations for finding fun, affordable and host-friendly accommodations.
Now Airbnb is more than a lodging matchmaker; it is a marketplace for people to find/offer experiences, ranging from bike tours to crafting lessons to skip-the-line restaurant reservations.
However, many users are still not familiar or even aware of the Experiences and Restaurants services. Most guests simply use Airbnb for lodging.
Crafted in Dec. 2017, my proposed solution was to build recommendation buttons that encourage users (guests) to book Experiences and/or Restaurants during their Home-booking process.
Full PRD and presentation available upon request.